Tracking & Measurement
Meta Conversions API
Free
Server-side event tracking that bypasses iOS 14+ ad blockers. Without it, Meta misattributes 20-40% of conversions, making your CAC look worse than it is.
Connect via n8n webhook â send purchase events directly from your backend. Immediately improves optimizer data quality.
Integrate via: n8n HTTP Request node â graph.facebook.com/v19.0/{pixel_id}/events
Meta Docs â
Google Looker Studio
Free
Free BI tool. Connect your Meta Ads account and build cross-client CAC/ROAS dashboards that update automatically. Share read-only links with clients.
Build a single dashboard that shows all brands: spend vs target, CAC trend, ROAS by campaign. Replaces manual reporting entirely.
Integrate via: Supermetrics connector (free tier) or native Meta Ads connector
Looker Studio â
Northbeam / Triple Whale
Paid ~$200/mo
Multi-touch attribution that shows the true path from ad impression to purchase across sessions. Identifies which creative actually drove the sale, not just the last click.
When you're running 10+ campaigns, last-click attribution lies. This shows which campaigns are assisting conversions and should not be killed.
Priority: Medium â add when spend exceeds āļŋ60,000/month
Northbeam â
Creative AI
Midjourney / Flux
~$10/mo
Generate photorealistic product shots, lifestyle images, and ad backgrounds from text prompts. Eliminates photography costs for A/B testing new creative concepts.
Use the imageDirection from your Create Agent as the Midjourney prompt. Test 6 creative concepts in a day for āļŋ0 in production cost.
Workflow: Create Agent â imageDirection prompt â Midjourney â upload to Meta Ads
Midjourney â
CapCut for Business
Freemium
AI video editor with auto-subtitle, script-to-video, and auto-reformat for Stories/Reels/Feed. Turns a single video into 5 placements in minutes.
Video ads consistently outperform static in Reels. CapCut lets you produce Reels-native video creatives without a video editor or budget.
Use your Create Agent's primaryText as the script foundation
CapCut Business â
AdCreative.ai
~$29/mo
Generates complete display ads with product images, headlines, and branded templates. Scores each creative for conversion probability before you run it.
Pre-test creatives before spending budget. Their AI conversion scores correlate well with real-world CTR in beauty/skincare categories.
Priority: Medium â use when managing 3+ brands simultaneously
AdCreative.ai â
Lead Gen & Automation
ManyChat
⥠Priority
AI chatbot for Messenger and Instagram DMs. Captures leads from ad clicks, qualifies them with questions, and routes hot leads to your CRM or WhatsApp â all automatically.
Replace landing pages with a Messenger flow. Reduces friction by 60%+. Conversion rates 3-5Ã higher than form-based capture for this market. Free up to 1,000 contacts.
Integrate: Meta Ads â Click to Messenger objective â ManyChat flow â n8n webhook â HubSpot
ManyChat â
HubSpot CRM (Free)
Free
Already in your stack (planned). Captures leads from Meta Lead Forms and ManyChat, scores them, and triggers nurture sequences. Full pipeline visibility per brand.
Connect via n8n: Meta Lead Form webhook â n8n â HubSpot contact create. Every lead from every ad gets tracked back to its campaign.
n8n node: HubSpot CRM â Create Contact with UTM source from ad
HubSpot â
MailerLite / Klaviyo
Free / $20+
Email automation for post-lead nurture sequences. Klaviyo integrates directly with Shopify and has pre-built abandoned cart + browse abandonment flows for beauty brands.
A 3-email nurture sequence to leads who didn't buy can recover 15-25% of them. This effectively halves your real CAC without touching ad spend.
Flow: Lead captured â 24h email (education) â 48h (offer) â 72h (urgency)
Klaviyo â
Landing Page & Conversion Optimization
Hotjar
Free tier
Session recordings + heatmaps that show exactly where users drop off after clicking your ads. Reveals landing page friction that no metric can.
If your CTR is good but CAC is high, the problem is post-click. Hotjar finds it in 30 minutes. Free for up to 35 sessions/day.
Install: 1 script tag on each client landing page. Review recordings weekly.
Hotjar â
Unbounce / Carrd
$30â$90/mo
AI-powered landing page builder with built-in A/B testing. Carrd is ultra-cheap (āļŋ175/yr) for simple one-page offers. Unbounce Smart Traffic auto-routes visitors to the highest-converting variant.
A dedicated landing page converts 3-5Ã better than sending ad traffic to a homepage. Carrd covers 90% of what beauty brands need at minimal cost.
Build one page per campaign. Connect form submission â n8n â HubSpot
Carrd â
PageSense / VWO
$50+/mo
Full A/B testing platform for landing pages. Tests different headlines, CTAs, layouts, and offer framings to find the highest-converting combination automatically.
Priority: Low initially. Add when monthly traffic from ads exceeds 5,000 sessions per brand â that's when A/B tests reach statistical significance fast enough to matter.
Priority: Low â add at scale
VWO â
Competitor & Market Intelligence
Meta Ad Library
Free
See every ad any competitor is running on Facebook and Instagram, including how long it's been running (a proxy for profitability). Running 30+ days = it's working.
Search your competitors every 2 weeks. Any ad running for 30+ days is almost certainly profitable â reverse engineer its angle, offer, and format.
No integration needed. Weekly manual review task: 15 minutes per brand.
Ad Library â
BigSpy / Minea
$9â$49/mo
Advanced competitor ad spy tools with engagement filtering. Find the highest-performing ads in your category across Facebook, Instagram, and TikTok, sorted by engagement or runtime.
Feed winning ad angles directly into your Brief Agent context field. Skip months of creative testing by learning from what's already working in your niche.
Workflow: BigSpy research â paste winning angle into Brief Agent "context" â AI adapts for your brand
BigSpy â
Google Trends
Free
Track search demand for your product categories in Thailand and Malaysia. Identifies seasonality peaks (skincare demand spikes before Songkran, Hari Raya, New Year).
Brief your campaigns 3-4 weeks before seasonal peaks. Set higher budgets during peak search demand periods when intent is highest and CAC naturally drops.
Check monthly: set Brief Agent budget fields higher during predicted peaks
Google Trends â
n8n Automation Extensions
Auto-Pause Workflow
Build in n8n
n8n workflow that checks campaign CAC every morning via Meta Ads API and automatically pauses any campaign exceeding your pause threshold (āļŋ120 CAC), then alerts you in Slack or email.
This is the single highest-ROI automation you can build. Stops budget bleeding overnight while you sleep. Build this before anything else in n8n.
n8n: Schedule Trigger (6am) â Meta API insights â IF CAC > 120 â Pause Campaign + Slack alert
n8n Templates â
Lead Routing Workflow
Build in n8n
n8n workflow that captures Meta Lead Form submissions in real time, scores the lead quality, routes hot leads to WhatsApp/Messenger, and cold leads to email nurture.
Responding to a lead within 5 minutes increases conversion by 21Ã. Manual follow-up can't do this at scale â n8n can.
Meta Lead Webhook â n8n â score â IF hot: ManyChat API + HubSpot â IF cold: MailerLite sequence
n8n â
Weekly Performance Report
Build in n8n
n8n workflow that pulls weekly Meta Ads data, feeds it to Claude API, generates a written optimization summary per brand, and emails it to you every Monday morning.
Closes the performance feedback loop â the Optimize Agent's recommendations become automatic weekly reports. Full agency-grade reporting at zero marginal cost.
n8n: Schedule (Monday 7am) â Meta API â Claude API (optimize prompt) â Gmail send
n8n â