Ad Brief
Brief Agent β translates your goal into a campaign structure
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Campaign Inputs
Budget & Performance Targets
Daily Budget (THB)
Duration (days)
CAC Target (THB)
Min ROAS Target
Sales Target (per month)
Avg Basket Value (THB)
Campaign Name
Objective
Sales / Conversions
Lead Generation
Brand Awareness
Website Traffic
Engagement
Funnel Stage
Full Funnel (Cold β Warm β Hot)
Top of Funnel β Cold Audiences
Mid Funnel β Engaged / Warm
Bottom β Retargeting / Converters
Platform
Facebook + Instagram
Facebook only
Instagram only
Offer / Product Being Promoted
Key Selling Point (why buy now?)
Target Audience (describe freely)
Lead Gen Destination (if applicable)
Website / Product Page
Messenger Bot
Meta Lead Form
WhatsApp
Dedicated Landing Page
Additional Context
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